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4 Reasons Responsive Web Design is Critical for Your Business

mobile-web-designIf you’re away from home and need to look up certain information, what do you do? If you’re like most people, you pull out your smartphone, open Google, and type in your search query. Once you get to the website you think will be able to help you, you want that website to be easy to read and navigate. If the words and buttons are too small and navigating the web pages is difficult, you probably won’t stay on that website for very long.

Responsive websites solve the problem of needing to pinch, zoom, and scroll across your mobile screen in order to look at a website. These mobile-optimized websites respond to whatever screen size you’re using—they automatically transform to fit any and every screen.

To better understand the importance of responsive web design, check out these statistics:

  • 4 out of 5 smartphone users use their smartphones to shop online.
  • The average smartphone user spends more than 2 hours per day on their phone.
  • 67% of shoppers are more likely to buy from a mobile-friendly website.

(Source)

More Than Just Smartphones and Tablets

We’ve been saying the words “mobile” and “smartphone” a lot, but responsive web design is useful for more than mobile devices. Picture the variation among desktop screens and laptop screens—your website needs to transform and adapt to those devices as well. Plus, we have no idea what the future of technology holds, but you have a better chance of adapting if your website already adapts for you.

Google Loves Responsive Web Design

It’s true. Google knows that responsive websites create a better experience for its users, so mobile design has become a big factor in Google’s algorithm. If you want to improve your SEO and show up on the first page of search results, a mobile-friendly website is a great place to start.

Responsive Websites Save Time & Money

Responsive design eliminates the need to develop multiple websites that fit multiple screens, which saves you money in the long run. In addition, you only have to update one website instead of spending valuable time updating two or more.

Increase Conversions

A mobile-friendly website creates a better user experience, and when your clients are happy, they’re more likely to use your products or services. Your website should make it as easy as possible for potential clients to learn about you and your business. Think about our example in the beginning of this blog post. Do you spend a lot of time on websites that are difficult to read and navigate?

Mobile Internet traffic has now outpaced desktop traffic, so responsive web design is more important than ever before. All websites from Bespoke are 100% responsive, so you don’t have to worry if your site looks good on every screen size. We’ll take care of all that for you.

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