Being active on social media platforms is a must in today’s world. But, how can you stand out from your competition? Discover three simple ways to boost your social media creativity:
Post Intriguing Videos & Content
One of the biggest characteristics of social media is the scrolling feature. People scroll through their newsfeed and only stop once something has caught their attention. So, you must publish creative, eye-catching posts to make sure they stop and read your content! One of the best ways to do this is by publishing a video. It doesn’t have to be long, but it does need to capture their attention. Here are several video ideas:
- Client testimonials
- Meet the team
- Product spotlight
- Service spotlight
Create Polls & Ask Questions
It may seem elementary, but people love answering questions. They like to see that a company cares about what they think (consider surveys, for example). So, take this information and put it to use on social media!
Facebook, for example, has a poll option where you can ask a question and people vote on the answer. If you don’t want to use a poll, simply ask your audience a question! Encourage them to answer in the comment section and make sure to respond to their comments.
Keep the Conversation Going
Social media is a conversation. It’s easy to schedule posts with eye-catching images, but we would argue that is only half the process. Make sure you converse with your audience! Respond to every comment they post or message they send. This increases your engagement statistics within the platform’s database and it will push your post to more people. Plus, it’s great customer service to respond to your audience.