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How to Build Your Online Presence

a young woman uses a laptopIn this digital world, your online presence is an important element of the buyer journey. Your buyer will likely search your website and social media pages while deciding whether to partner with you. So, producing informative, helpful resources for them is a must! If you’re not sure where to begin, we encourage you to start creating eNewsletters, posting on social media platforms, and writing blog articles.

Take Advantage of eNewsletters

Most people check their inbox several times every day. You should be one of their notifications! An eNewsletter is a simple way of updating your customers about what is new within your company, any offers or special promotions, change in hours, and other important items. eNewsletters aren’t meant to be salesy, but rather a resource to remind your customers that you’re an option on their buyer journey.

Post on Social Media Platforms

The social media platform you post on the most will depend on what industry you’re in. For example, Instagram is perfect for industries that are selling beautiful products such as a custom pools or makeup. Facebook is great for companies who want to be a resource for their clients, as it’s easy to share links and informative articles.

Whichever platform you choose, make sure you post consistently. Every time you post, your customer will see your name even if they keep scrolling through their newsfeed. This is a constant reminder that your company is available to them!

Write Informative Blog Articles

Blog articles can be a great resource for your client and fun for you to write! Blogs are usually informal, 300+ words on a specific subject. If you’re unsure what to write about, take a step back and look at your company. There are blog ideas right under your nose. Consider the following:

  • Products you sell
  • Services you offer
  • Team member spotlights
  • How to (fill in the blank)
  • Tips to (fill in the blank)

Write one blog per month to let search engines know your company is active and should be pushed to the first page of Google!

Bespoke Can Help With Your Online Presence

Most of your eNewsletters, social media posts, and blog articles will link back to one place: your website. How does it look? Are you super proud of the aesthetic nature of it, the top-notch content, and images that are strewn throughout?

If you’re not, it’s time for a change. If you’re not happy with your website, it’s likely that your customers aren’t happy with it either. Browse our affordable, aesthetically-pleasing website templates, then give us a call with questions: 888-444-5162.

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