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How to Create an Online Persona Using Social Media

Social media has proven to be an effective medium to strengthen a business’ online persona. You can convey information about your business and create a connection with your audience with the click of a button. But, the creation of an online persona must be approached with intention and futuristic thinking. Keep these two tips in mind while you create an online persona using social media:

Use Language to Reflect Your Business

Whether you’re the partner in a law firm or a barista at a coffee shop, the language you use on your social media platforms should accurately reflect your business. For example, if you are an attorney, you want your language to exude professionalism and trustworthiness. A great way to accomplish this is by creating informative, helpful social media posts, such as:

“Medical malpractice is the third leading cause of death in the United States. Whether your loved one passed due to a surgical error or a misdiagnosis, our attorneys will fight for justice during this emotional time.”

If you’re a barista at a coffeeshop, the language you use on social media can be light and cozy. Consider the following example:

“Hot lattes make Mondays a whole latte better. Stop by the coffeeshop on your way to work!”

Whether you need to display professionalism or lightheartedness, you can do so with your social media posts! Remember, every post you make is contributing to your overall brand. Be consistent and be intentional with every word you write.

Upload Eye-Catching Imagery

Every social media platform has a scrolling feature to make the user’s experience easier. But, because of the scrolling feature, it’s easier for a viewer to scroll past your post without reading your content! The best way to intrigue your audience (and make them stop scrolling) is to post an eye-catching image and insightful content.

From product images to employee spotlights, images are a tried-and-true way to attract your target audience. Attraction is not the end-game, however. You want your audience to see your image, read your caption, then act. That’s why every social media post you make should link back to your website so your viewer can continue his journey to get to know your business.

If you don’t have a stunning website, we can help. Browse our templates, then call us with your questions: 888-444-5162.

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