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How to Keep Your Website Current (and Why You Should)

keep-website-currentYour website should never be a “set it and forget it” project. A regularly updated website entices your clients to visit your site over and over again, increasing the chances that they’ll purchase your products or services. Keeping your website current doesn’t have to be difficult or time-consuming. Here are some practical, low-key ways you can keep your clients coming back for more.

Keep Your Calendar Up-to-Date

If you host regular events or specials, make sure your calendar is current. First of all, it will give people the information they need to attend your event. Second, it will give people confidence in your business. How many times have you visited a website only to leave when you saw that the last calendar entry was from 2010?

Write a Regular Blog

Writing regular blog posts is one of our favorite ways to keep the Bespoke website current. Blogs establish you as a leader within your industry and give clients a reason to return to your website again and again. Plus, search engines love blogs because they provide relevant and needed information to searchers, increasing the opportunity to drive traffic to your website. One great way you can improve your SEO is through blog writing. We recommend writing at least one blog per month.

Update the Look & Content of Your Site

Every few years, it’s a good idea to give your whole website a facelift. Web design is kind of like your old high school photos: style comes and goes, and what was considered cool in 1985 might be considered tacky today. As technology and design continually evolve, your website needs to evolve with them. Always make sure the information on your website reflects the most recent advancements in your business and industry. To ensure your site never looks dated, give it a new template every few years.

Now, let’s look as some reasons why you should update your website regularly.

Search Engines Love Updated Websites

Search engines like Google strive to give Internet users relevant information. If you update your website frequently, Google will determine that your website is a good source of new information. This will rank you higher in searches and drive more traffic to your site. Even better, search engines are one of the first places people turn in order to get answers to their questions. If you write a blog post that answers someone’s question, they’re more likely to become your customer.

Consumers Love Updated Websites

As we said before, your clients want new and relevant information for their questions. By keeping your website current, you give clients a reason to trust your business as a source for information, and they are more likely to visit your site again and again. If customers trust your blog posts and other content, they will probably trust your services too.

It Gives a Good Impression of Your Business

Do you trust a company that hasn’t updated its website since 2006? Chances are you’re more likely to do business with someone who is organized and proactive in keeping their website current. New information also shows your customers that you are willing and happy to communicate with them about new and exciting information. Even more important, keeping your website current shows that you are at the cutting-edge in your industry. Every industry experiences changes and improvements in technology, so let your website reflect those improvements.

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