We blinked and the holidays are officially here. Before the hustle and bustle of the holidays officially sets in, it’s important to prepare your small business to ensure success! Consider these four simple ways you can help your company, team members, and customers thrive, all while enjoying the holidays:
Prepare Your Team
The holidays can bring new and loyal customers to your door, so it’s vital that your team is prepared! Talk to them about what hours and days you’ll be open, scheduling, how to greet and help customers, and more. It’s important to guide their expectations and goals so they know what to do in every situation.
Order Enough Inventory
During the busiest season of the year, you don’t want to run out of supplies. Evaluate last year’s sales around this time so you know how much to order. Purchase enough supplies so that your customers won’t be forced to buy from the competition because you’ve run out. If you offer a service, make sure you have enough people on staff to complete all service requests.
Revamp Your Marketing
Now is the perfect time to tweak your marketing approach to reflect the season! You can offer holiday discounts, sales, free items – anything to gain your customer’s attention and bring them into your shop. People gravitate toward businesses that are in tune with what’s going on around them (holidays, celebrations, etc.).
Decorate Your Shop
What better way to usher in the holidays (and your customers) than by decorating your shop? Between now and the first of January, there are 4 major holidays in the U.S. – Halloween, Thanksgiving, Christmas, and New Years Day. Decorate your shop for all 4 holidays! You can task your employees with decorating, and it will surely get them excited and energized.