Our parent’s generation shopped in a marketing world that was driven by the company and/or product itself. Decades ago, the main marketing tactic was to present the product to the consumer in the right way and encourage them to buy it. Now, the market is driven by consumers. Your products and services are still important, but the relationship you offer to the consumer is just as significant, if not more so.
So how do you sell your product and create a relationship-oriented marketing strategy in an effective way? Here are a few ideas:
Befriend Your Target Market
Your consumer wants to feel like they are more than just another number in your book or another dollar sign on your cash register. If you’re a small business owner, take advantage of the opportunities to learn people’s names, help them find things in the store, and befriend them on social media. If you’re a large business owner, send them your monthly eNewsletter so they’re reminded of your presence and purpose.
Maintain a Social Media Presence
It’s highly likely that most of your target audience is on at least one social media platform. This is a great opportunity for you to show your company as relatable, trendy, and a thought leader in your industry! When you converse with them on social media and post resourceful articles about your product or service, you are strengthening their trust in your brand and it will yield good fruit.