Every website has a bounce rate – the percentage of people who exit a website without visiting other pages other than the home page. You want your bounce rate to be extremely low, as this shows that your website’s home page intrigues your viewers and beckons them to explore the rest of your site. Consider this statistic:
A recent Google study concluded that people form a first impression of websites in less than 50 milliseconds.
So, the big question is – how do you reduce your bounce rate and simultaneously increase website traffic? The answer: create a top-notch, aesthetically-pleasing website that wows your target audience and sparks their interest in your products and services. Here’s how you can do that:
Create a Stunning Home Page
When your customer is searching for your product or service, she will likely stumble across your website’s home page. Your home page must exude 2 important elements: professionalism and trustworthiness. Does your website radiate professionalism, furthering her confidence that your product or service is what you say it is? Does your website display trustworthiness, encouraging her that your product or service will satisfy?
That seems like a lot of pressure to put on a home page. But, at Bespoke, we crave these challenges. Call Us.
In 1 second, we’re confident that you can capture your viewer’s attention and spark their interest in your company with a stunning home page. Your website’s first impressions are based primarily on appearances across desktop and mobile devices. Consider these elements:
- Appropriate, brand-specific colors
- Clean, professional design
- Intuitive navigation
- Large, interesting images
- Modern look and feel
All Bespoke websites are created with these 5 elements in mind. Are you ready to minimize your bounce rate and expand your target audience? We want to be a part of your journey. Browse our website templates today, then give us a call to get started: 888-444-5162.