The holidays offer a great opportunity for small businesses to tweak their marketing to reflect the special day. By doing so, you are showing your audience that you’re in tune with the world around you! This helps make your company relatable and personable. Consider the following ways you can use the upcoming holidays in your small business marketing strategy:
Small Business Marketing Tip #1: Offer a last-minute deal.
There are always people who wait until the last minute to purchase a holiday-related item. Whether your shop sells candles or cabinets, offer a holiday deal to entice your customer to make a purchase. Plus, everyone loves a good deal!
Small Business Marketing Tip #2: Create a holiday giveaway.
Whether your shop is brick-and-mortar or online, create a holiday giveaway to get people excited about the upcoming holiday and your products! You can make the giveaway requirements incredibly simple – just ask for their name and email address. With their permission, sign them up for your eNewsletter to keep them updated about your exciting company!
Small Business Marketing Tip #3: Record a holiday video.
One of the best ways to intrigue your audience is to create and post a video about the holiday. It can be about a product your selling or a quick “hello” from your employees. Your holiday video doesn’t have to be long – 30 seconds will suffice. Put the video on your social media pages, in your eNewsletter, on your website, and other platforms to reach your customers.
How Bespoke Can Help Your Business
Valentine’s Day is all about love, and we LOVE our customers. We love building professional yet affordable websites for small business owners in all industries. From coffee shops to religious organizations, every business needs a stunning website to accurately market their company. Are you interested in a Bespoke website? Browse our templates, then call us with your questions: 888-444-5162.