Keeping your website updated is one of the best things you can do to increase your search engine optimization. If applicable, we suggest that you post resourceful blogs, add images to your photo gallery, and update your calendar. (Fortunately, every Bespoke website template allows for these important add-ons to be implemented!) Discover why these additions are so important to SEO:
How to Update Your Website Tip #1: Post Blogs
In the marketing world, blogs are like the secret ingredient to the best-tasting recipe. Companies mistakenly overlook blogs as unimportant when they are actually one of the best ways to increase your SEO! If you are looking for ways to update your website, make sure that writing valuable, insightful blogs is on your top five list.
How to Update Your Website Tip #2: Add Images
Images breathe life into your website. When you strategically use a mix of real images and stock images, your website can truly flourish! Stock images boast professionalism and real images emit a sense of realism. Every few months, consider adding new images or new photos of your staff, office setting, and events to keep your website updated.
How to Update Your Website Tip #3: Update Your Calendar
One of the best ways to increase your target audience is by planning events that involve your neighbors! By hosting an event or participating in a community project at least once a month, your target audience will get to know your company in a positive way. When you decide what projects you are participating in, update your website’s calendar and share the event on your social media platforms! Google considers social platforms when delivering search results.