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What Is SEO and Why Is it Important?

what-is-seoIf you’ve spent much time researching small business websites, you’ve probably heard the phrase Search Engine Optimization, or SEO. SEO is vitally important, but it isn’t a mythical, magical formula that’s out of reach for you. SEO isn’t just for web developers—you can understand it and take necessary measures to make your website SEO-friendly for search engines like Google, Yahoo, and Bing.

What is SEO?

Put simply, SEO gives your website a better chance of showing up on the first page of results when someone searches for your products or services. Google and other search engines use an algorithm made up of numerous factors to determine how relevant your website is to what someone is searching for.

By ensuring your website meets these requirements and by anticipating how your clients will search for your products or services, you can improve your SEO. Your Bespoke website comes with standard SEO features to meet the search engines’ basic requirements. These features include:

Why is SEO Important?

  • When you search for something on Google, how many pages do you click through before deciding which website to visit? The majority of Internet users don’t even go to page 2. SEO will help you show up on page one, increasing your chances that potential clients will visit your website.
  • Customers are more likely to trust websites that show up on page 1 of a search result, so SEO gives you credibility. And when people believe you are credible, they are more likely to purchase your products or services.
  • As more people learn about the importance of SEO, more companies will begin optimizing their websites. This means that your competition probably already has an optimized website and is showing up before you in search results.
  • SEO is cost effective. Spending the time and money necessary to optimize your website will cost less money in the long run than buying expensive (and sometimes ineffective) advertisements.

How Can I Optimize My Website?

Websites by Bespoke are built to give you a great foundation for SEO. Now, it’s critical that you write informative content and post regular blog articles to establish you as a leader in the industry.

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