Your Content Can Strengthen Your Reputation
Have you ever noticed a misspelled word on a company’s website? That misspelled word shows a few things: the writer didn’t double check their work, didn’t know how to spell that word, and/or didn’t care to fix it.
Properly spelled words, accurate subject-verb agreements, and well-written sentences strengthen your reputation as a business. It tells your customer that you care about the little things, like the words on your website, which means you also care about the big things, like your products and services.
Your Content Can Produce Sales
According to Buyer Personas by Adele Revella, “On average, business-to-business customers are nearly 60 percent of the way through the purchase decision before engaging a sales representative.”
Simply put, customers are doing their own research long before they contact you or one of your team members. So, a few questions come to mind: is your website a resource for your client? What does your website tell them? Customers value easy-to-understand information that is simple to find. Read over your website with an objective mindset and make adjustments where you see fit.
How Bespoke Can Help
Well-written content and a professional website is the combination for success! At Bespoke, we take pride in building websites for entrepreneurs like yourself to help their business grow. The process is simple:
- Choose a template.
- Make a phone call.
- Submit your information.
- We do the rest!