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Your Logo’s Purpose & How to Use it Effectively

a desk with a variety of color palettes laid outAs you drive home today, look around you. From billboards to company signs, you’ll likely see more logos than you can count. As you scan the logos, evaluate your response. The consumer’s response to a logo was discussed long before the logo was finalized. Designers poured over color choices, lines, and curves to create the perfect logo that would hopefully produce a beneficial emotion in the consumer.

But logos do more than just evoke emotion. Logos are the visual representation of your brand, and it’s how you’ll be remembered and distinguished from the competition. More than just a beautiful design, your logo has a deep purpose for your company. A logo also:

  • Contributes to your brand identity
  • Creates a connection (physically, emotionally, mentally)
  • Grabs your customer’s attention
  • Helps you stand out from your competitors
  • Identifies your company
  • Makes a lasting impression
  • Strengthens brand loyalty

When you create your logo, make sure it uses your company’s established color palette to provide consistency within the company. Too many different colors could make your company lose trust in your brand and shop elsewhere. To recap, your logo is incredibly important, and it must be created with expertise. It has the opportunity to attract new customers, boost sales, and be recognized worldwide (consider Starbucks and Coca-Cola).

When you choose Bespoke to create your website, your logo will be expertly placed on each page of your website. This subtle reminder lets your customer know who they’re shopping with and strengthens their identity to your brand.

We’re passionate about helping your business thrive and getting you where you want to be! If you’re searching for a company that will create an affordable and stunning website, look no further. Browse our templates today, then give us a call with your questions: 888-444-5162.

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